There’s nothing we Canadians love more than a local pop star to support. Avril Lavigne is no exception and is a favourite among Millennials and Gen Z-ers since the early 2000s. As the warm weather has finally arrived, Avril’s first-ever alcohol partnership couldn’t have come at a better time. Avril didn’t opt for the classic ‘create your own wine or spirit brand’ route that we’ve seen from a lot of celebs in recent years. Instead, she partnered with the ready-to-drink cocktail brand BeatBox to create a special edition package Pink Lemonade party punch. Your summer parties are about to get a whole lot sweeter.
Avril Lavigne’s Pink Lemonade
He was a skater boy, she said see you later boy….and went off to partner with BeatBox. If you’ve become a fan of ready-to-drink cocktails, you’re going to want to include Avril’s Pink Lemonade in your summer stash. In partnership with Avril, BeatBox has released an 11.1% ABV Pink Lemonade special edition package that will be available across Canada at tens of thousands of locations. You’ll be able to find this special edition cocktail from places like 7-Eleven and Circle K to QuikTrip and other chain and independent retailers. Retailers will also include custom Avril displays so keep a lookout for life-size Avril cutouts and displays.
“The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, then the BeatBox Team,” said Avril Lavigne.
According to BeatBox, this special edition drink is the classic Pink Lemonade we know and love with a rockstar 11.1% ABV kick. What can I say, Avril knows how to party. The drink is low in sugar, carbs, and calories while also being fully resealable and eco-friendly. What more could we ask for? Not only will you enjoy the taste of pink lemonade, but you can do so while looking cool with Avril’s packaging and feeling good with the lack of sugar and calories!
BeatBox & Avril Lavigne
Avril’s Pink Lemonade is the newest addition to BeatBox’s “Creator Series” in which the brand partners with recognized tastemakers to create exclusive, unique flavours and packaging. You’ll be able to recognize Avril’s punk rock skater chick vibes from the packaging a mile away.
Not only will you be able to experience Avril’s latest collab with every sip, but customers across the country will also have the chance to win exclusive signed Avril merchandise or win the national sweepstakes to meet Avril in person!
If you’re looking for the opportunity to check out BeatBox Beverages, you can find this fast-growing brand in more than 45,000 retail locations or at one of their 100+ musical festivals and events planned for the year. With Avril Lavigne and Marc Cuban on their side, it’s no wonder they’re picking up speed without signs of slowing down.