It has grown increasingly more common over the years for alcohol brands — especially those considered to be luxury brands — to collaborate with other companies for cross-promotion. Businesses or brands that commonly collaborate with alcohol brands include artists, fashion retailers, celebrities and athletes. These 2021 alcohol collaborations are widely popular, mostly because they take advantage of every consumer’s kryptonite… limited-edition packaging.
In 2021, we have already heard of several exciting new collaborations on the horizon for us to look forward to. Here are the alcohol collaborations you need to know about in 2021.
Lady Gaga x Dom Pérignon
Dom Pérignon has partnered with Lady Gaga to release a limited edition bottle of the Dom Pérignon Rosé Vintage 2005. Together, Lady Gaga and Dom Pérignon have created The Queendom, which they describe as a world where everyone is welcome and absolute creative freedom is the pinnacle of society. In addition to the limited-edition Rosé, Lady Gaga created a custom sculpture to be sold exclusively at flagship Dom Pérignon locations. Only 110 sculptures were made and 100% of the proceeds will go to The Born This Way Foundation.
Liu Wei x Hennessy
In honour of the 2021 Lunar New Year, Hennessy has collaborated with artist Liu Wei who designed limited-edition Hennessy V.S.O.P and Hennessy XO packaging. This collab is only the latest in a long, long line of artist partnerships that seem to be an important part of the Hennessy brand. Liu Wei is not the only artist Hennessy is currently collaborating with, you can also find a limited-edition XO bottle created by Frank Ghery as well as an exclusive Hennessy V.S decanter created with Faith XLVII.
Vera Wang x Chopin Vodka
Chopin Vodka has partnered with Vera Wang to create her own blend of gluten free vodka. Wang had a hand in every aspect of creating this unique vodka, her brand style can be seen clearly in the design of the bottle. Featuring matte black and white colours, the sleek and sexy vodka is not only great for drinking, but a glamorous decoration in your home.
Snoop Dogg x 19 Crimes
Snoop Dogg and 19 Crimes are releasing their second collaboration this spring. The 19 Crimes Snoop Cali Rosé is described as having ripe strawberry notes with delicate aromas of floral and rose petals. According to Snoop, it’s the perfect wine for the summer!
Cacti Agave Hard Seltzer
A new RTD hit the market in March of 2021 thanks to a collaboration between rapper Travis Scott and Anheuser-Busch called Cacti, an agave based seltzer. Made with 100% Mexican blue agave, these drinks are available in three flavours: lime, strawberry, and pineapple.
Palace x Stella Artois
Palace Skateboards collaborated late last year with Stella Artois on a clothing line which included jackets, pants, t-shirts, sweaters, bags and other accessories. While many of the limited-edition pieces are currently sold out, this Palace Artois bag is still available for purchase through the Palace Skateboards website.