Louis Vuitton is transforming its Ginza location and if that’s not newsworthy enough for you, soon you’ll be able to dine the LV way. The Maison’s Ginza store has been occupied since 1981 and it’s getting an entirely new look thanks to virtuoso architects Jun Aoki and Peter Marino. The facade is positively stunning and gives the illusion of rippling water and it gives the corner location a literal refreshing take. In addition to the gorgeous update, the Maison is also offering guests a culinary experience that celebrates Chef Yosuke Suga’s second collaboration with the brand at Le Cafe V. Also, the store marks Louis Vuitton’s first in-house chocolatier will also be making their debut at the store at the end of April.
Le Café V sits on the seventh floor of Ginza Namiki and clients are invited to pause their shopping to enjoy a light meal or pastry. The Maison has again partnered with Chef Yosuke Suga following the success of Louis Vuitton Maison Osaka Midosuji. The menu features locally-sourced ingredients that amplify the focus on finesse and sophistication. Chef Suga is passionate about showcasing local Japanese ingredients.
The space is as beautiful as one would imagine with its blend of traditional and contemporary design elements. The flow and movement of the room are palpable thanks to the gorgeous white paper leaves that float above on the ceiling. The energy of the room feels calm and serene thanks to the beautiful shades of turquoise on the upholstered seats.
Louis Vuitton isn’t the only high-end designer brand that’s opening restaurants in stores. It was just recently announced that Gucci would again be partnering with celebrated Chef Massimo Bottura at its new Tokyo location. Could this prove to be a trend? If so, it sounds delicious!
All photos: Daici Ano for Louis Vuitton