In the past few years, we’ve seen a huge increase in the number of celebrity-backed alcohol brands on the market. From wine, to champagne, spirits, and even ready-to-drink beverages, everyone seems to be getting in on the action. Here’s a list of all the celebrity alcohol brands YOU need to know about in 2021.
Wine and Champagne
Jay-Z, Ace of Spades
This is the OG of celebrity alcohol brands. Jay-Z’s Ace of Spades has become the champagne of rappers with it’s iconic gold bottle and case.
Brad Pitt and Angelina Jolie, Miraval Rosé
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Brad Pitt and Angelina Jolie released their delicious French wine, Miraval Rosé, and is a wonderful blend of aromas freshness.
Drew Barrymore, Barrymore Wines
Drew Barrymore has been a wine lover for a long time, and has her own line of Barrymore Wines including a Pinot Grigio and a Rosé blend of Pinot Noir.
Snoop Dogg, 19Crimes
Snoop Dogg partnered with 19 Crimes to bring us two different wines. The first being the Cali Red, and Snoop Cali Rosé set to come out this spring.
Cameron Diaz, Avaline Wines
Cameron Diaz is the owner of Avaline Wines, an organic, clean range of wines that includes a white, red, rosé and sparkling wine.
Post Malone, Maison No. 9
Turns out, Post Malone is an expert in more than just music, he’s also quite the wine connoisseur. His wine brand, Maison No. 9, just launched their bottle of rosé along with a line of merch available for purchase on their website. If Maison No. 9 is good for Post Malone, then it’s definitely good for me too!
Spirits
Ryan Reynolds, Aviation Gin
That’s right, Ryan Reynolds has his own gin. Aviation Gin is so smooth and delicious you can drink it on it’s own, or mixed in your favourite cocktail.
Conor McGregor, Proper 12 Whiskey
This celebrity alcohol brand is another that has been around for a while. Conor McGregor’s Proper 12 Whiskey is a triple distilled Irish whiskey. We would expect nothing less from this famous Irish fighter.
George Clooney, Casamigos
Although George Clooney and his partner Rande Gerber sold Casamigos in 2017, this tequila will always be associated with the powerhouse actor and his friend.
Bruno Mars, SelvaRey Rum
Bruno Mars’ SelvaRey Rum is described as a vacation in a bottle. This line of Panama Rum is available in White, Chocolate and the Owner’s Reserve. Perfect for your backyard Pina Coladas this summer!
Nick Jonas and John Varvatos, Villa One Tequila
Nick Jonas and John Varvatos are the creators of Villa One tequila which just recently became available in Canada. A definite must-try for tequila lovers; Villa One has 3 expressions: Silver, Reposado and Añejo.
Kate Hudson, King St. Vodka
Kate Hudson is the founder of King St. Vodka, the female-owned, gluten-free ultra premium vodka brand distilled in Santa Barbara, California. The vodka not only tastes great, it’s made with GMO-free corn and alkaline water making it the cleanest, smoothest vodka on the market.
Dwayne Johnson, Teremana Tequila
Dwayne “The Rock” Johnson came out with his own brand of tequila called Teremana Tequila. This ultra premium tequila is made with 100% blue agave from the Jalisco Highlands region in Mexico.
Drake, Virginia Black Whiskey
Virginia Black Whiskey is described as decadent American whiskey. Created by Drake and spirits producer, Brent Hocking this whiskey is a must-try for 2021.
Kendall Jenner, 818 Tequila
Despite being rumoured that she doesn’t even drink, the 26yo supermodel has launched her own tequila brand. Despite that, Kendall says she likes to take her 818 tequila straight… and in a champagne glass, leaving out mixers, lime and even ice. She was also seen holding the glass of tequila at her very own 818 tequila party in Los Angeles. In Canada it launched at the LCBO in Ontario and is served at Moxies across Canada.
Jay-Z, D’ussé Cognac
In 2012, Jay-Z (real name Shawn Carter) partnered with Bacardi Group to launch D’ussé, and the brand has become a cultural phenomenon as well as a respected Cognac.
Mark Wahlberg, Flecha Azul Tequila
Started by Abraham Ancer and Aron Marquez, but backed by Mark Wahlberg! This tequila is like the fancy stuff – no extra stuff added, and it gets its awesome flavour by aging for 6-months in barrels that were used to hold American bourbon. Available at the LCBO in Ontario and in liquor stores in BC. But soon to be served at Moxies across Canada too.
Sean “Diddy” Combs, Cîroc Vodka
About 95% of the time Diddy is seen in public, he’s holding a Cîroc bottle, yet he didn’t create it. Cîroc was actually crafted by Jean-Sébastien Robicquet, a Frenchman with a long family history of winemaking. He partnered with Diageo in 2003, using French grapes instead of the usual grains for a unique citrusy flavor. Initially, Cîroc struggled in the vodka market, ranking 50th globally. To boost its popularity, Diddy joined in 2007, managing branding for a 50% profit share. The brand is most recently known for it’s range of flavoured vodkas where they have also tapped DJ Khaled to promote their released like Green Apple, Summer Watermelon and more.
LeBron James, Lobos 1707 Tequila
Lobos 1707 was founded by Diego Osorio and Dia Simms, who has previous experience working with brands like Cîroc. If you follow LeBron on social media, you’ve probably noticed his love for wine, often seen with a glass of red wine in hand. Surprisingly, he entered the alcohol industry through an investment in tequila. In November 2020, LeBron, along with his partner Maverick Carter, announced their ownership stakes in Lobos 1707, a tequila and mezcal brand offering various varieties. Fellow investors include LeBron’s teammate Anthony Davis, Golden State Warriors’ Draymond Green, and agent Rich Paul. In 2022, the brand expanded into Canada, where James is seen here with Osorio and Drake at the launch party in Toronto.
Beer and RTDs
Gordon Ramsey, Hell’s Seltzer
Inspired by items on the menu at Gordon Ramsey’s famous Hell’s Kitchen restaurant the range of hard seltzers include 4, gluten-free flavours.
Shay Mitchell, Onda Sparkling Tequila
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Shay Mitchell’s tequila-based RTD is the perfect drink of summer’s by the pool. They just announced the newest Onda Sparkling Tequila flavours which include Watermelon and Blood Orange.
Travis Scott, Cacti Hard Seltzer
Cacti Hard Seltzer is fairly new to the RTD market. This 7% ABV, agave-based spiked seltzer was created by rapper Travis Scott in partnership with Anheuser-Busch.
Luke Bryan, Two Lane American Golden Lager
All-American Country music singer Luke Bryan absolutely has his own brand of beer. Two Lane American Golden Lager is easy-drinking with a clean, crisp flavour.
Originally published on May 16, 2021 by Merrill Flynn, later updated and adapted by the editorial team.
