Kraft has taken a beloved comfort food staple and transformed it into a stylish kitchen accessory. Introducing the Kraft Dinnerware Collection, a new line of kitchenware pre-tinted to celebrate the iconic cheesy golden hue of Kraft Dinner Mac ‘N Cheese. This limited-edition collection is designed to bring the comforting and familiar colour of Kraft’s mac and cheese into everyday dining experiences, creating a unique blend of nostalgia and modern home decor. Available nationwide, this collection is set to become a must-have for Kraft enthusiasts and home decor aficionados alike.
A blend of tradition and style
The new Kraft Dinnerware Collection features a dinner bowl, a snack bowl, and a serving spoon, all sporting a golden ombre tint. Created in collaboration with luxury home decor brand Ann Sandra and home design shop Les Ottomans, this collection is crafted to be both functional and aesthetically pleasing. These pieces are not just kitchenware; they are a celebration of the beloved cheesy golden hue that has become synonymous with Kraft Dinner.
“For many Canadians, the ritual of making KD their own way goes beyond customizing with their favorite flavors, and often includes reaching for the same dedicated dishware every time they make it,” says Brian Neumann, Head of Brand Communications for Kraft Heinz Canada. “With the Kraft Dinnerware Collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!”
Quality and nostalgia combined
The Kraft Dinnerware Collection is a testament to KD’s commitment to quality. Just like the original blue box of Kraft Dinner, which is made with no artificial flavors, colors, or preservatives, the new dinnerware line reflects the same dedication to authenticity. The iconic cheesy golden hue of KD comes from natural ingredients like paprika and turmeric, which have been used to tint this new collection, ensuring that the color is both vibrant and lasting.
The pre-tinted kitchenware is more than just a visual treat; it’s a nod to the lasting impact KD has had on Canadian households. The familiar golden hue that fans have come to love is now a proud statement piece in their kitchens.
Where to find the Kraft Dinnerware Collection?
Starting today, KD lovers can order the Kraft Dinnerware Collection on annsandra.com for $30. This collection offers an affordable way to bring a touch of nostalgic comfort into everyday dining. Each piece is designed to be durable and dishwasher safe, ensuring that it can be a staple in your kitchen for years to come.
To learn more about the Kraft Dinnerware Collection, follow along on KD Canada’s Instagram page @KraftDinnerca. Here, fans can find updates, styling tips, and more insights into how to make the most of this unique collection.
A new way to enjoy an old favourite
With the Kraft Dinnerware Collection, KD has turned a subtle display of comforting familiarity into a proud and stylish statement. Whether you’re enjoying a bowl of Kraft Dinner or serving up a snack, this collection is designed to enhance the experience with a touch of golden nostalgia. As Kraft continues to innovate and celebrate its rich history, the Kraft Dinnerware Collection stands out as a beautiful homage to the iconic cheesy golden hue that has brought joy to so many for over 85 years.
In a world where trends come and go, the Kraft Dinnerware Collection offers a timeless piece of comfort, turning every meal into a celebration of KD’s beloved heritage. Dinner is served, and with Kraft’s new collection, it’s served in style.
The collection launches officially July 5th, 2024 on AnnSandra.com.
