Tullamore D.E.W — the second largest Irish whiskey company in the world — has launched the first-ever O’Everyone campaign in support of the Canadian Center for Diversity and Inclusion (CCDI) where they will be donating 100% of all merchandise products to support diversity initiatives across Canada.
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Michael Mooney, National Brand Manager, Tullamore D.E.W. said, “The Tullamore D.E.W. O’Everyone campaign strives to support diversity amongst Canadians by donating proceeds to the powerful education-led initiatives of the CCDI across Canada.”
The O’Everyone campaign is working to amplify their message of inclusion, diversity, solidarity and celebration. Canadians can participate by purchasing the $20 CAD personalized kit which includes an O’Lastname t-shirt and bottle label from Tullamore D.E.W.. Don’t forget to post an Instagram Story to join the online campaign once you get your custom swag.
This year-long campaign in partnership with the CCDI is meant to empower Canadians to unlock the power of their O’Lastname. To kick off the initiative, Tullamore D.E.W. is donating $20,000 CAD along with all proceeds from the O’Everyone kits. You can follow the campaign’s progress through the live-tracker on their website.
Mooney also commented that “Tullamore D.E.W. is honoured to support the CCDI who we sought out based on their powerful education-led work helping Canadian organizations achieve lasting diversity and inclusion.”
The O’Everyone Campaign will run for the entire year and the final campaign results will be announced in December 2021.
All Photo: Rick O’Brien
