Principle Fine Wines heightens wine tasting experiences to new levels, with their new Artificial Reality lead sensorial experience: ‘Tasting Reimagined.’
Allowing your senses to explore the taste of The Prisoner wine, let alone ANY WINE, in ways you’ve never imagined they could. ‘Tasting Reimagined’ is a new unique — I daresay revolutionary — virtual wine tasting experience created by Principle Fine Wines that explores how sight, sound and touch affects your perception of taste. Challenging you to experience The Prisoner wine blindfolded, while using music and textures to stimulate your other senses throughout the tasting process. Truly incredible to notice the mind-blowing distinct differences in aroma and flavour… which got us wondering, will wine tastings ever be the same?
The first AR virtually-led, multi-sensory experience we’ve ever heard of that can be replicated easily in your own home. All you need to do is buy a bottle of The Prisoner wine, from your local liquor store, then download the free BevAR app, and pick up a few items from around your house, including a blindfold (or something to cover your eyes with). That’s it. For the best possible experience in the touch segment, you’ll want to ensure you have a silky material (like a blouse or scarf), a soft material (like fleece or velvet), a coarse material (like burlap or woven straw), and denim on hand. As you feel the different textures, the notes of the wine changes… it’s honestly WILD.
‘Tasting Reimagined’ really solidified the role of not only taste and smell, but all of our senses when eating and drinking. It changes the way we think about the dining experience as a whole. The more senses that can be engaged in an atmosphere, the more dynamic the experience will become. Although, it is a delicate balance. Sensory overload still exists, but not something you will feel when participating in Principle Fine Wines’ virtual tasting.
Reminding us all how delicious and creative a multi-sensory experience really can be. It forces us to take 15-minutes to be present and trust our senses as we experience each flavour and aroma of the wine in ways I certainly never thought I would. Imagine if every meal was enjoyed in this way? Goals.
The Prisoner wine itself features alluring aromas of Bing cherry, dark chocolate, clove, and roasted fig. With flavours of ripe raspberry, boysenberry, pomegranate and vanilla, The Prisoner has a smooth and luscious finish.
Download the app today and experience ‘Tasting Reimagined’ for yourself. Heck, invite a few friends along with you on this revolutionary virtual event! Your senses won’t be disappointed.
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