Did you know that the island of Saint Lucia is the only sovereign nation named after a woman? To move the needle forward, even more, the island’s tourism board has launched a campaign to help spotlight Saint Lucian women around the world. How cool is that?
Time for a quick history lesson: Saint Lucia was named after Saint Lucy of Syracuse, a name bestowed upon the country under French rule. Saint Lucia’s independence was later won after multiple battles for control between the French and British.
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The “She is Saint Lucia” campaign has officially kicked off it even features a video of 15 kickass St. Lucian women from around the world, including Canada’s Traci Melchor. It’s all about raising awareness for Saint Lucian women excelling in their fields and people from coast-to-coast-to-coast are encouraged to join in by using the hashtag #SheisSaintLucia to name, honour and celebrate women in their lives and communities whose work and impact inspire them.
“International Women’s Day is a time to recognize the outstanding achievements and contributions of Saint Lucian women that are shaping the world,” said Honourable Dominic Fedee, Saint Lucia’s Minister of Tourism in a release.
“As the only island named after a woman, our destination tag line is ‘Saint Lucia, LET HER INSPIRE YOU.’ The brand ethos is built on inspiring visitors through ‘her’ experiences. Whoever comes to her land will collect sensorial memories that will continue to spark creativity for a lifetime.”
Feature Image: Travel Saint Lucia
