The sensational rise of Esports has drawn the attention of the food and beverage industry. Industries depend on influencers to promote their products. Top players in the world of Esports win massive amounts of money and draw dedicated followers on Social Media Platforms. They are superstars of our day and night.
Much of the Esporting events take place in facilities like an Esports Casino. Others are so massive that an arena is required. There are roughly 400 million fans of Esports, and 250 million are frequent visitors. An additional 291 million are occasional viewers. So, it stands to reason that the food and beverage industry wants to claim its piece of the cash pie.
Currently, several big-name companies are trying to associate themselves with the Esport movement. Here are a few examples:
- Coca-Cola
- Pepsi
- Red Bull
- Monster Energy
- Mars
- Nestle
- Danone
The food industry wants to market products that appeal to gamers and their audience. Soft drinks and energy drinks and a given. They also promote foods that are easy to snack on, with the minor issue of debris the foods can leave behind. Chips, for example, are loud to eat, leave crumbs, and usually leave a film on the fingers. The goal is fun and easily obtainable energy.
Can we do better?
The current trend grew faster than people in other industries ever expected. Gamers, casinos, video designers, and visionaries fully expected this explosion. When the nations were forced to slow down, it soon became apparent that virtual entertainment was stepping to the front of the line. Esports was ready. There were already professional players on board. High-speed (5-G) internet was ready. Virtual banking had been in place for years. Phone apps were developed to allow for the ease of views and bettors. Professionals in every field were specifically trained. Coaches, players, legal professionals, and marketing departments were high alert. Licenses and insurance are secure and in place. Only then did the food and beverage companies take notice and direct their focus.
Once a clear picture emerged, the food and beverage company stepped back. Esports is here to stay. It is far beyond the scope of an average sporting event. A player may be happy with soda and a bag of candy from time to time.
There are specific attributes players must develop to compete in Esports. They will spend hours learning plays and anticipating what players will make. They will condition their bodies to go for extended periods of time without exception. Like any physical athlete, they must condition themselves. They rely on memory, lightning-fast reflexes, and agility. In the world of Esports, there are rarely second chances.
During a match, an Esports player is mentally, emotionally, and physically invested. They must stay hydrated and take breaks to clear their heads. However, if the player over-indulged in heavy, salty, and sugary foods, it will take its toll on their body. A player cannot make an intelligent move or make a split-second decision if the diet he consumes holds him back.
What to expect
Now that Esports is globally accepted and has made its mark on the world, you can expect a couple of things to happen. First, Esports will continue to grow, as will the prizes they offer. The fan base will embrace these newest legends of the sports world. And the food and beverage companies will kick it up a bit. There will be more foods and beverages for the athletes that provide nutrition, a sharp mental ability, and less sugar that causes the blood to go crazy.
Possibly new studies are needed to see what kind of physical demands are placed on the E-sportsman. Perhaps this is a great sport to close the imaginary gap between Esports and traditional sports.
Conclusion
Esports are available globally. Even when the unimaginable happens, Sports are the one constant in all countries. We watch sports on television, in person, and arenas. ESports has joined the international sports craze. Rain or shine, sleet or snow, there is always a way to enjoy a game and place a wager or two to win big. You can expect to see the food and beverage industry address this subject in order to offer proper nutrition with ease of eating foods that provide what athletes need to remain focused, well, and healthy. The drinks offered will never cause hyperactivity or a rash landing when they are consumed. We may be walking on new territory, but we have the tools to navigate these seas just fine. By 2023, this will be a common practice. Now is the time to learn the proper way to handle this newest Esport trend. One thing is clear. Esports is part of the modern world, and it will be embraced by the marketing firms that promote health and nutrition.
