In a breathtaking fusion of musical genius and natural splendor, Hennessy Paradis has launched its latest global campaign, “Paradis(e) Is On Earth,” featuring two of the most illustrious names in music: Alicia Keys and Singaporean pianist, Lang Lang. This campaign marks a significant moment as it highlights Alicia Keys as Hennessy’s first-ever female brand ambassador, alongside Lang Lang, a titan in the classical music industry. Together, they create a harmonious blend that mirrors the elegance and complexity of Hennessy Paradis cognac.
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Hennessy Paradis x Alicia Keys x Lang Lang: ‘Paradis(e) Is On Earth’ campaign
The campaign unfolds in the dramatic landscapes of Utah’s Paradise Canyon, where the two artists are seen playing side-by-side pianos against the awe-inspiring backdrop of the desert. This setting is not merely a choice of aesthetics but a deliberate alignment with the campaign’s theme that combines natural beauty with the luxurious essence of Hennessy Paradis. The visual narrative of the campaign is crafted to capture the majesty of the environment while echoing the symphonic blend of Hennessy’s rarest eaux-de-vie, which are celebrated for their delicate complexity.
Hennessy Paradis cognac
Hennessy Paradis cognac, said to be crafted with precision and passion, embodies a remarkable blend of the finest eaux-de-vie, some aged for up to 130-years in the cellars of Maison Hennessy. The creation of this special cognac blend was inspired by the musical passions of its master blender, Maurice Fillioux, who is said to have likened his craft to the art of conducting an orchestra. This symphonic approach has deeply influenced the harmonious and elegant profile of Hennessy Paradis, making each sip a testament to its legacy of blending excellence. The cognac is presented in a distinctively elegant bottle designed by Italian designer Ferruccio Laviani, whose sleek and contemporary design complements the luxurious and refined essence of the blend. This bottle not only encapsulates the quality of what lies within but also serves as a symbol of the blend’s heritage and the artistic vision of its creators.
Hennessy’s first ever female brand ambassador: Global icon, Alicia Keys
Alicia Keys, an artist known for her profound connection to music and its power to evoke emotion, brings an added layer of depth to the campaign. Her participation is particularly noteworthy, not only as a brand ambassador but also as a creative force. For the campaign, Keys penned an original poem that encapsulates the essence of the experience Hennessy Paradis aims to offer—a paradise on earth characterized by a timeless moment of bliss. Her words, “Aren’t we all chasing bliss? A paradise of such majestic beauty no words can fully speak,” resonate throughout the campaign, elevating the brand’s message of luxury and transcendence.
“It’s so cool to be able to play together for what it represents.”
Alicia Keys
“It’s so cool to be able to play together for what it represents,” says Keys. “We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion, and bliss, to create the feeling of Paradis on Earth.”
Singaporean pianist extraordinaire: Lang Lang
Accompanying Keys in this melodic journey is Lang Lang, a virtuoso whose influence in the classical music world is unparalleled. His ability to convey deep emotional narratives through his piano performances makes him an ideal partner in this endeavor. Together, they explore the intersection of culture, emotion, and sensation, becoming modern-day conductors of Hennessy Paradis’s symphony.
“My idea of bliss is to play music amidst the beauty of nature, the Grand Canyon is the ultimate paradise.”
Lang Lang
PHOTOS: Celebrating ‘Paradise on Earth’ with an exclusive live performance at Joshua Tree’s Kellogg Doolittle House
The campaign video, rich in cultural and aesthetic symbolism, was premiered at a meticulously orchestrated event held on February 7th at the Kellogg Doolittle House in Joshua Tree, California. This location, known for its architectural significance and the stark beauty of its surroundings, served as the perfect venue to introduce the campaign. The event was an intimate gathering that included notable figures such as Elizabeth Olsen, Gabrielle Union, and other luminaries from the arts and entertainment sectors.
The evening began with sunset drinks, setting a serene tone, followed by a private performance by Alicia Keys. The Grammy Award-winning artist performed a set of her most renowned hits, including “Empire State of Mind” and “No One,” which not only showcased her musical prowess but also her deep connection to the campaign’s themes. The performance was a blend of auditory and visual artistry, set against the backdrop of rolling boulders and a starlit desert sky.
As the first female face of the brand, Alicia Keys’ involvement in the campaign is a bold statement from Hennessy Paradis, reflecting a commitment to diversity and the recognition of influential women in industries traditionally dominated by men. This partnership highlights the progressive vision of Hennessy Paradis while staying true to its roots in heritage and tradition, which have always embraced innovation and artistic collaboration.
“Paradis(e) Is On Earth” is more than a marketing campaign; it is a celebration of the convergence of art, nature, and spirit. It invites connoisseurs and enthusiasts to explore the nuanced realms of luxury cognac through a lens that is as culturally rich as it is visually mesmerizing. With Alicia Keys and Lang Lang at the helm, Hennessy Paradis redefines the experience of luxury cognac, making it a symphony of sensory and emotional experiences that resonate well beyond the glass.
