Coach, the renowned American fashion brand, marked a significant expansion of its portfolio by inaugurating its first-ever restaurant and coffee shop within the bustling corridors of Grand Indonesia Mall, in Jakarta Indonesia. This venture represents a strategic pivot into the hospitality sector, showcasing Coach’s desire to offer more than just products by creating immersive experiences that resonate with their consumer base. Something other major European fashion brands have seen great success with, like Dior, Gucci, and Versace, just to name a few.
“The opening of our Coach Restaurant marks an extraordinary moment for Coach,”
Todd Kahn, chief executive officer and brand president of Coach
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The Coach Restaurant
Spearheaded by Stuart Vevers, Coach’s creative director, in collaboration with William Sofield, these new establishments are a homage to the brand’s New York roots, blending classic aesthetics with modern touches reflective of their iconic style. The Coach Restaurant is an imaginative take on a classic New York steakhouse, adorned with elements like leatherware in archival hues and menu covers crafted with glovetanned leather, encapsulating the brand’s heritage. The interior design integrates a mix of natural and industrial materials, highlighted by a remarkable NYC taxicab installation, offering diners not just a meal but an experience enveloped in the essence of New York City.
@jesslynsuganda Cobain yang baru bukaa!! The Coach Restaurant finally udah open buat public🥹 jujur agak ketar ketir liat menunya HAHAHA, fun experience ambiencenya asik, boleh lah sekali”!🙌 Oya, aku sekarang udah bisa bebas aktivitas ga takut kulit kusam karena ada Body Lotion Scarlett yang fix mencerahkan seketika! #FixCerahSeketika @Scarlett Whitening Official #thecoachrestaurant #coquette #coquetteaesthetic #coachcoquette #coachcafe #thecoachrestaurantjakarta #grandindonesia #mustvisitjkt #explorejkt #dinnerideas #jakartapusat #jktwheretogo #dinnerdate ♬ original sound – Audios (:
What’s on the menu at the Coach restaurant, in Jakarta?
Guests at the restaurant can look forward to a classic New York-inspired menu, which includes highlights from a traditional steakhouse such as strip steak, lamb chops, and shrimp cocktail, along with wedge salads and the quintessential martini.
The Coach Coffee Shop
Adjacent to the restaurant, the Coach Coffee Shop introduces a more casual, yet equally stylish, setting. It features a menu filled with iconic diner bites, set against a backdrop of New York cityscape wallpaper and industrial design elements. Notably, it introduces the coffee shop’s mascot, Lil Miss Jo, a nod to vintage New York diner culture.
What’s on the menu at the Coach coffee shop “New York” in Indonesia?
Adjacent to the restaurant, the Coach Coffee Shop presents a New York skyline-themed interior, offering a selection of classic diner favorites such as pizza and soft serve, alongside industrial-style decor. The café also introduces its mascot, Lil Miss Jo, a character designed to echo the nostalgic feel of old New York diners.
This foray into the hospitality industry is part of Coach’s broader “Expressive Luxury” strategy, aimed at connecting with consumers through unique, memorable experiences. This initiative underscores Coach’s commitment to innovation and excellence, not just in fashion but in creating spaces that echo the brand’s ethos of luxury, creativity, and New York spirit.
