In the past few years, there’s been a lot of big news out of the hospitality industry. Unfortunately, a lot of it hasn’t exactly been good. As the death grip of the pandemic finally seems to be easing up, at least a bit, things are slowly taking a turn for the positive. Case and point: a forthcoming boom of luxury hotels, eager to accommodate folks desperately overdue for a vacation. If that sounds up your alley, then read on, and learn all about Accor and their latest brand of boutique hotels.
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What is Accor?
Accor is a multinational hospitality group – the largest of its kind in Europe, and the sixth largest overall. The company was initially established in Paris, France, in 1967. Since then, their works have spread across the globe; as of 2021, they operate more than 5,000 properties spread across 110 countries. Said properties are subdivided into different brands based on their purpose. These include everything from luxury chains like Raffles and Delano, to affordable accommodations such as Mantra and Ibis. We could keep going, but we’d be here literally all day.
What is the Emblems Collection?
At a glance, the Emblems Collection is simply Accor’s latest foray into luxury. Dig a little deeper, though, and you’ll realize it’s a whole lot more. As the name implies, the properties of the Emblem brand are envisioned as a cut above, meant to ooze exclusivity from every facet. The hotels are being fashioned from the ground up as titans of the hospitality industry – icons easily recognized by returning visitors and first-timers alike. And it all begins with their flagship property: the Guiyang Art Centre Hotel, set to open its doors in China’s Guizhou province by this time next year.
What is Their Roadmap?
The aforementioned Art Centre Hotel is slated to be the first piece of the Emblems Collection. If all goes according to plan, however, it will be far from the last. In the coming years, Accor intends to expand the brand with an array of top-quality hotels and resorts, all of which will eventually fall into one of three categories: Emblems Collection Heritage (landmark locales), Emblems Collection Retreat (beach and country getaways), or Emblems Collection Signature (establishments which put aesthetics front and center). They envision that, come 2030, their already impressive portfolio will have expanded by upwards of 60 locales.
Why Does this Matter?
The Emblems Collection is more than a handful of luxury accommodations; it’s an opportunity tailored towards independent and boutique hotel owners. If an establishment is up to snuff, Accor will leap at the opportunity to slap their stamp of approval on it, and get it talked about and sought after worldwide. Imagine that: having the beauty of your hotel trumpeted across the globe. To many independent hospitality businesses, it must sound like a dream come true.
