In collaboration with University of Guelph, New Heights Cannabis has developed a research study dedicated to Canadian cannabis tourism. The study’s aim is to assess consumer demand for Canadian cannabis tourism experiences. This study will explore cannabis tourist profile and how cannabis experiences can be integrated into travel plans.
RELATED: Camping Gear You Need for Cold Weather >>>
Research Study
An executive summary of the Canadian Cannabis Tourism Research Study, led by Dupej, will be presented at the New Heights Cannabis Tourism Summit. This will provide attendees with exclusive access to these crucial insights.
Taking place online on October 25, 2021, the 3rd Annual New Heights Cannabis Tourism Summit that aims to fuse the cannabis and tourism industries together. The Tourism Industry Association of Ontario (TIAO) in partnership with the cannabis and tourism industries will host this event.
Participants will learn about recreational cannabis adventures like culinary experiences, cannabis festivals, cannabis-friendly hotels, dispensary tours, and wellness. Additionally, the Executive Summary of the Canadian Cannabis Tourism Research.
“Cannabis and tourism are a natural connection, they really incorporate the entire cannabis ecosystem from education to shopping to enjoyment of the product. Canada is in the early stage of cannabis tourism development and discovery, these experiences can cover a wide range such as accommodations, shopping, events, attractions, lounges, and so much more,” said Jennifer Mason, Founder, New Heights Cannabis.”
Susan Dupej, is leading the research for this unrivalled study. Dupej is a PhD, a Social Sciences and Humanities Research Council Postdoctoral Fellow at the University of Guelph. She believes this data is crucial and will enable the industry to invest in cannabis tourism with confidence.
“Market research on cannabis tourism is important for gaining a working knowledge of the consumer, which is critical for developing products, services and experiences that meet the needs and preferences of a new market segment in the very early stages of a new industry” says Susan Dupej, PhD, University of Guelph.
Businesses can now pre-orders of the Canadian Cannabis Tourism Research Report. This data will allow businesses to gain valuable consumer insights, what people are looking for in a cannabis tourism experience.
New Heights Cannabis
New Heights Cannabis is community designed to connect business professionals, owners, senior management, government officials and policy makers in the cannabis sector. Responsibly grow cannabis products, brands and the industry. Their mission is to participate in shaping the growth and profitability of the recreational cannabis industry by connecting and collaborating with other like-minded industry professionals.
